Learning how to improve google search results is key to making sustainable income online.
According to a study by Infront Webworks, the first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic.
Increasing your search engine rankings should therefore, certainly be one of your main goals if you are looking to increase your targeted traffic and eventually increase customers and sales.
There are only ten spots on the first page of a search and thousands upon thousands of web pages are competing for these top spots.
You have to put together an SEO marketing plan and include some of the proven ways to increase your website rankings today.
Read the following top tips on how to improve google search results, implement them in your marketing plan, and watch your traffic increase!
How To Improve Google Search Results: 9 Top Tips
1. Get Backlinks
The process of getting Backlinks is known as Link Building: a process of increasing Search Engine ranking and traffic by generating inbound links to a particular website.
Link building is not dead. In fact, a website can’t thrive without links supporting it.
Search Engine algorithms regard each link as a vote for the destination website’s content; therefore, sites with the greatest number of high quality inbound links appear the highest in SERPs.
The reason why this is important is because many of the top search engines, are searching for the amount of links on the Internet that are linked to your website to determine your relevance.
The more you have links pointing to your url, it means the more popular your website and the higher weight it will be given.
2. Create Long Post And Relevant Content
Write a relevant and lengthy post of at least 2,000+ post per month, then all other posts in the 500-1,200 word range, minimum of one post per week.
Longer posts typically rank better if the content is high quality and really relevant to a users search query.
According to Backlinko the average Google first page result contains 1,890 words.
If you can do it, write as many posts as you can, consistent posting and “fresh content” have been shown to have a positive impact on SEO rankings.
Pro tip: add atleast one or two of images, videos, infography or any visually appealing image on your content. It will give your content a boost.
3. Optimized Your Web Pages and Post
All of your posts should have at least 2-3 links to other posts you have written.
Have good meta title and meta description.
This tend to increase click through rate
You also should link to other websites. It’s a best practice to include between 1-4 links per typically blog post, this will even approve your ranking authority.
4. Do Search Intent Keyword Research
You need a keyword campaign if you want to compete with other websites for the top search results.
Survey past and potential customers to find out what phrases and keywords they would use.
The reason for this is many of the top search engines base their results on the keywords searched
However, it is very important to understand how keywords works and how to incorporate them into your website effectively.
By conducting keyword research intelligently you should be able to find quite a few keyword phrases with small amounts of traffic that convert well.
One of the best tool that will help you reveal potential unsaturated longtail keyword is Jaaxy:- a keyword intent research tool geared to finding profitable keywords
Get started with Jaaxy for free by typing your seed keyword below:
5. Submit Your URL To Major Search Engines
This might sound obvious, but too many people never submit their URL to search engines, they just sit back and wait and hope the search engine spiders pick up their site and index it.
You can use tool like Submitx to submit to over 700 search engines and directories
Submitx is a powerful tool for submitting website to search engine free
It require you to enter web url, email address, category of your website, country, province/state, city, name, site title, keyword and meta description.
Note: Submitting your url alone might not mean the search engines will crawl all your url, some times you just need to submit each url of your pages or blog post.
You can use the search query below to see all indexed pages or post of your website/blog
‘Site: your domain url’
if a page or a post does not appear, you can submit it
- 7 Tips For Choosing The Right Web Host For A Fast-growing Store
- How To Start A Blog Using Bluehost
- 11 Advantages Of Having A Website For A Small Business
6. Use a simple, yet well-written and concise URL
The URL of a document should ideally be as descriptive and brief as possible. If, for example, your site’s structure has several levels of files and navigation, the URL should reflect this with folders and subfolders.
Individual page’s URLs should also be descriptive without being overly lengthy, so that a visitor who sees only the URL could have a good idea of what to expect on the page.
For example, a URL such as
is much more search-engine friendly (and user-friendly as well) than a URL such as
http://www.yoursite.com/archives/123.html or even http://www.yoursite.com/542879.html
7. Monitor Your Content, keywords, and listings often.
Keep your content and listings fresh instead of letting them go stale and unnoticed. Strange things happen.
Pages disappear from catalogs. Links go screwy.
Watch for trouble, and resubmit if you spot it.
Resubmit your site any time you make significant changes. Search engines should revisit on a regular schedule.
However, some search engines have grown smart enough to realize some sites only change content once or twice a year, so they may visit less often.
Resubmitting after major changes will help ensure that your site’s content is kept current.
8. Image Optimization
Google doesn’t have the ability to understand what the image is and how it relates to the page, but you can do this by adding alternate text or “ alt” text to images.
The alt text provides a short description that appears on the image’s code, so search bots can “see” and “understand” what is being shown.
Another attribute that you have to optimize is the image title. The image title doesn’t appear when the image doesn’t load or appear; it appears when a user hovers over the image.
One way to determine if the site has missing alt text is by the use of a tool like Screaming Frog.
This can do a quick crawl of the site and generate a file that shows a list of all images on the site. This makes it easier to check which image doesn’t have an alt text and which needs improving.
Pro tip : When uploading images, rename the image files with relevant keywords or key phrases that you’re targeting.
Apart from using proper image title attributes and alt text, it’s also important to use images that don’t have a heavy file size.
Heavy images will make the website load slower and cause users to bounce from the site. Before uploading, compress the image to reduce its file size.
Tools like TinyPNG.com are handy for compressing images.
9. Increase Page Speed
Site speed matters.
Based on data from Alexa.com, pages on fast-loading sites rank significantly higher than pages on slow-loading sites.
Also, the longer it takes for a website to load, the more likely users will abandon the site.
How To Improve Google Search Results By Optimizing Website For Page Speed
Fast loading website tend to increase user experience and influence high click through rate
Use Google PageSpeed Insight Tool
Most people won’t stick around if your website load slow. Almost half of your visitors expect your page to load in under three seconds. When your page takes more than three seconds to load, 40% of your audience will bounce.
Google PageSpeed Insights makes it easy. You can use PageSpeed Insights to analyze the way your web pages run and figure out the steps you need to take to improve your load time.
A score over 80 indicates that your page doesn’t have a lot of lag and you’re making good use of the best performance practices. A score of 60 to 79 shows room for improvement. Anything under 60 indicates a serious need for performance optimization.
So you can start leveraging this tool to fetch out potentials problem with your website speed.
One major great feature with this tool is that, it suggest steps you need to take to improve your load time
Make it a habit to compress images before uploading to your website.
Using tool like TinyPNG will save you money from paying graphic designers
If you use WordPress, one of the best ways to do this without spending much time is to use a plugin.
My favorite plugin to use is WP Smush Image Compression and Optimization
WordPress has a great plugins like Autoptimize that can be help you minify and cache scripts and styles, injects CSS in the page head by default (but can also defer), moves and defers scripts to the footer and minifies HTML
Browser caching is another tool that can make a big impact with relatively little effort when it comes to page speed.
Each time someone loads your site, this process has to happen all over again. Your site will take them too long to load.
And that’s where browser caching can help.
It works by “remembering” the previously-loaded resources so that it doesn’t have to reload them upon every single visit.
Use a Content Delivery Network
Use a Content Delivery Network like Cloudflare to enhance speed. when a client visits your site, static content like images and CSS files are served from the server that is geographically closest them so they are rendered much faster.
Your website’s ranking on SERPs can have a major impact on your site’s success. Understanding how to improve Google search results can give you upper edge.
Just as discussed, you’ll need to take time to study and truly understand your target audience and their desires by doing intent keyword research, identify the long-tail keywords that they’re using to get to your site.
Once you have this info, you can create killer content to meet their needs, solve their problems, and keep them coming back for more.
Optimizing your content on-page SEO will further attract backlinks. And doing off-page SEO the right way will inturn boost your ranking.
Couple of other factors to consider are fast page load, social media optimization and data monitoring for better positioning and optimization.
Keep churning out great content and promoting it, rinse and repeat some of this tips and you will definitely see some improvement on your website rankings
Don't forget to share and save the pin