Top website ranking is crucial to online business success
According to a study by Infront Webworks, the first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic.
Increasing your search engine rankings should therefore, certainly be one of your main goals if you are looking to increase your targeted traffic and eventually increase customers and sales.
There are only ten spots on the first page of a search and thousands upon thousands of web pages are competing for these top spots.
You have to put together an SEO marketing plan and include some of the proven ways to increase your website ranking s today.
Read the following suggestions, implement them in your marketing plan, and watch your traffic increase!
Understanding How Search Engine Works
It has been said that “If Content is King, Quality is Queen”, and this is particularly appropriate when applied to the Internet.
The pair go hand in hand i.e. the Web content is worthless if it is not of a good quality.
With seemingly endless content available online, the findability of appropriate information is critical.
Search Engines are the tools used to find this content.
Engines search for web pages utilizes a user supplied text sample (a keyword or phrase).
The search engine returns a list of “hits” or Web references that match the sample; these are displayed on the Search Engine Results Page (SERP), listed and sorted by relevance.
Gathered information is not limited to the text, and can include images, PDF files and other types of content.
Search engines may rank hits differently; a hit ranked high by one could be ranked low by another.
What is found and how it is ranked, is determined by the search engines (SEs) ranking factors or algorithms, as well as the way keywords are presented to the SEs, and the way web pages are designed to expose keywords to search processes.
So, how do search engines know what information is to be found on individual Web pages?
They know by using software applications called “Web Robots” ( also known as Web Wanderers, Crawlers, or Spiders );
These robots “crawl around” Internet Websites gathering data, which is then organized and indexed.
Once this is done, the data can be searched quickly and easily.
But on the whole, there are some metric that top internet marketers have been using to assist this robot in crawling their website faster. This is known as Search Engine Optimization (SEO). Knowing SEO will give you upper edge when it comes to ranking your website.
Search Engine Optimization (SEO)
The process of designing and tuning a website to maximize its findability and improve its search engine ranking is known as “Search Engine Optimization”
Search Engine Optimization (SEO) is one of the primary goals of today’s web designers to maximize the position of their web pages in Search engine rankings.
If one wants a particular website to be returned as a highly ranked hit, that site must be found by the web robot, then fully descriptive information must be extracted and the site indexed.
Types Of Search Engine Optimization
Search Engines use a variety of mechanisms to rank web pages.
These factors have been classified into two: On-page and Off-page SEO
On-page SEO are based on the content of a web page, such as the existence and frequency of keywords in Title Tag.
It is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
On-page SEO includes following activities
- Page Titles
- Meta Descriptions
- Meta Tags
- URL Structure
- Content Optimization
- H1, H2, H3,… H6 Tags
- Keyword Density
- Image Optimization
Off-page SEO which are based on information obtained from external web pages that are linked to a web page under consideration.
In other words Off-page SEO, refers to all of the activities that you and others do away from your website to raise the ranking of a page.
Off page is all about link building through various activities such as:
- Social Networking Sites
- Guest Blogging
- Blog Submission
- Article Submission
- PPT Submission
- Forum Marketing
- Directory Submission
- Social Bookmarking
- Link Building
- Image and Video Submission
- Press Release
- Business Listings
However, all these factors are rather difficult to quantify as the Search Engines do not really reveal all and most important factors they use for determining website’s rankings.
Therefore, it is clear that to maximize one’s website ranking, it is not sufficient to rely upon any one mechanism or factor, and thus a number of measures must be adopted.
SEO Deployment Techniques
There are two ways or techniques of employing SEO: firstly, White hat SEO, which refers to the legitimate methods supported by Search Engines; these methods do not attempt to deceive SEs, and they produce quality, long-term results.
The white hat techniques include: offering quality and relevant content, proper metadata and effective keywords, and having inbound links from other relevant high-quality pages
Secondly, Black hat SEO, in which designers attempt to deceive Search Engines by manipulating their web pages content to suggest that they are something other than what they actually are.
Therefore, black hat SEO is not really optimization; it is more a form of Search Engine deception
9 Tips For Increasing Your Website Ranking in the Search Engine Result Page
1. Get Backlinks
The process of getting Backlinks is known as Link Building: a process of increasing Search Engine ranking and traffic by generating inbound links to a particular website.
Link building is not dead. In fact, a website can’t thrive without links supporting it.
Search Engine algorithms regard each link as a vote for the destination website’s content; therefore, sites with the greatest number of high quality inbound links appear the highest in SERPs.
There are three main methods of building links, they are reciprocal, link baiting and natural.
Reciprocal linking, which is an exchange in which two related Websites (such as two universities) link to each other;
Link baiting, involves creating attention grabbing web content for the purpose of increasing exposure through Social Media and other mediums.
Natural linking, which is the process of building one-way inbound links by optimizing website content and user experience without the explicit solicitation of a reciprocal link.
The reason why this is important is because many of the top search engines, are searching for the amount of links on the Internet that are linked to your website to determine your relevance.
The more you have links pointing to your url, it means the more popular your website and the higher weight it will be given.
2. Create Long Post And Relevant Content
Write a relevant and lengthy post of at least 2,000+ post per month, then all other posts in the 500-1,200 word range, minimum of one post per week.
Longer posts typically rank better if the content is high quality and really relevant to a users search query.
According to Backlinko the average Google first page result contains 1,890 words.
If you can do it, write as many posts as you can, consistent posting and “fresh content” have been shown to have a positive impact on SEO rankings.
Pro tip: add atleast one or two of images, videos, infography or any visually appealing image on your content. It will give your content a boost.
3. Optimized Your Web Pages and Post
All of your posts should have at least 2-3 links to other posts you have written.
Have good meta title and meta description.
This tend to increase click through rate
You also should link to other websites. It’s a best practice to include between 1-4 links per typically blog post, this will even approve your ranking authority.
4. Do Search Intent Keyword Research
You need a keyword campaign if you want to compete with other websites for the top search results.
Survey past and potential customers to find out what phrases and keywords they would use.
The reason for this is many of the top search engines base their results on the keywords searched
However, it is very important to understand how keywords works and how to incorporate them into your website effectively.
By conducting keyword research intelligently you should be able to find quite a few keyword phrases with small amounts of traffic that convert well.
One of the best tool that will help you reveal potential unsaturated longtail keyword is Jaaxy:- a keyword intent research tool geared to finding profitable keywords
Get started with Jaaxy for free by typing your seed keyword below:
5. Submit Your URL To Major Search Engines
This might sound obvious, but too many people never submit their URL to search engines, they just sit back and wait and hope the search engine spiders pick up their site and index it.
You can use tool like Submitx to submit to over 700 search engines and directories
Submitx is a powerful tool for submitting website to search engine free
It require you to enter web url, email address, category of your website, country, province/state, city, name, site title, keyword and meta description.
Note: Submitting your url alone might not mean the search engines will crawl all your url, some times you just need to submit each url of your pages or blog post.
You can use the search query below to see all indexed pages or post of your website/blog
‘Site: your domain url’
if a page or a post does not appear, you can submit it
6. Use a simple, yet well-written and concise URL
The URL of a document should ideally be as descriptive and brief as possible. If, for example, your site’s structure has several levels of files and navigation, the URL should reflect this with folders and subfolders.
Individual page’s URLs should also be descriptive without being overly lengthy, so that a visitor who sees only the URL could have a good idea of what to expect on the page.
For example, a URL such as
is much more search-engine friendly (and user-friendly as well) than a URL such as
http://www.yoursite.com/archives/123.html or even http://www.yoursite.com/542879.html
7. Monitor Your Content, keywords, and listings often.
Keep your content and listings fresh instead of letting them go stale and unnoticed. Strange things happen.
Pages disappear from catalogs. Links go screwy.
Watch for trouble, and resubmit if you spot it.
Resubmit your site any time you make significant changes. Search engines should revisit on a regular schedule.
However, some search engines have grown smart enough to realize some sites only change content once or twice a year, so they may visit less often.
Resubmitting after major changes will help ensure that your site’s content is kept current.
8. Image Optimization
Google doesn’t have the ability to understand what the image is and how it relates to the page, but you can do this by adding alternate text or “ alt” text to images.
The alt text provides a short description that appears on the image’s code, so search bots can “see” and “understand” what is being shown.
Another attribute that you have to optimize is the image title. The image title doesn’t appear when the image doesn’t load or appear; it appears when a user hovers over the image.
One way to determine if the site has missing alt text is by the use of a tool like Screaming Frog.
This can do a quick crawl of the site and generate a file that shows a list of all images on the site. This makes it easier to check which image doesn’t have an alt text and which needs improving.
Pro tip : When uploading images, rename the image files with relevant keywords or key phrases that you’re targeting.
Apart from using proper image title attributes and alt text, it’s also important to use images that don’t have a heavy file size.
Heavy images will make the website load slower and cause users to bounce from the site. Before uploading, compress the image to reduce its file size.
Tools like TinyPNG.com are handy for compressing images.
Increase Page Speed
Site speed matters.
Based on data from Alexa.com, pages on fast-loading sites rank significantly higher than pages on slow-loading sites.
Also, the longer it takes for a website to load, the more likely users will abandon the site.
How To Improve A Website’s Page Speed
Fast loading website tend to increase user experience and influence high click through rate
- Use Google PageSpeed Insight Tool
Most people won’t stick around if your website load slow. Almost half of your visitors expect your page to load in under three seconds. When your page takes more than three seconds to load, 40% of your audience will bounce.
Google PageSpeed Insights makes it easy. You can use PageSpeed Insights to analyze the way your web pages run and figure out the steps you need to take to improve your load time.
A score over 80 indicates that your page doesn’t have a lot of lag and you’re making good use of the best performance practices. A score of 60 to 79 shows room for improvement. Anything under 60 indicates a serious need for performance optimization.
So you can start leveraging this tool to fetch out potentials problem with your website speed.
One major great feature with this tool is that, it suggest steps you need to take to improve your load time
- Compress Image(s)
Make it a habit to compress images before uploading to your website.
Using tool like TinyPNG will save you money from paying graphic designers
If you use WordPress, one of the best ways to do this without spending much time is to use a plugin.
My favorite plugin to use is WP Smush Image Compression and Optimization
WordPress has a great plugins like Autoptimize that can be help you minify and cache scripts and styles, injects CSS in the page head by default (but can also defer), moves and defers scripts to the footer and minifies HTML
- Enable caching
Browser caching is another tool that can make a big impact with relatively little effort when it comes to page speed.
Each time someone loads your site, this process has to happen all over again. Your site will take them too long to load.
And that’s where browser caching can help.
It works by “remembering” the previously-loaded resources so that it doesn’t have to reload them upon every single visit.
- Use a Content Delivery Network
Use a Content Delivery Network like Cloudflare to enhance speed. when a client visits your site, static content like images and CSS files are served from the server that is geographically closest them so they are rendered much faster.
Your website’s ranking on SERPs can have a major impact on your site’s success. Understanding how to improve your rankings can give you upper edge.
Just as discussed, you’ll need to take time to study and truly understand your target audience and their desires by doing intent keyword research, identify the long-tail keywords that they’re using to get to your site.
Once you have this info, you can create killer content to meet their needs, solve their problems, and keep them coming back for more.
Optimizing your content on-pge SEO will further attract backlinks. And doing off-page SEO the right way will inturn boost your ranking.
Couple of other factors to consider are fast page load, social media optimization and data monitoring for better positioning and optimization.
Keep churning out great content and promoting it, rinse and repeat some of this tips and you will definitely see some improvement on your website rankings
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