The Nikon Coolpix L340 is a new bridge camera which features a 28x optical zoom, which gives you an equivalent of 22.5-630mm in 35mm terms. There’s also a 56x Dynamic Fine Zoom available, which is a type of digital zoom. Inside the L340 is a 20.4 million pixel CCD sensor. Other specifications include 720p video recording, High Performance VR (Vibration Reduction), a variety of automatic and scene shooting modes and a three-inch 460k-dot LCD screen. The Nikon Coolpix L340 uses AA batteries, with a quoted battery life of 370 shots when using alkaline batteries, or 960 shots when using lithium batteries. In terms of pricing, the L340 compares relatively closely with the Canon PowerShot SX410 HS, although the latter has a longer focal length range, at 40x.