Unless you’re a small business owner who is not interested in growing your brand, you need to have a business website.
Having a website for your business is the first step to making extra if not even passive income online. Many of your competitors have it, why not you?. Being online will really help you in the long run.
While, like many,you think you can’t afford a professional website or you may think there’s no benefit in having a website when you can do everything on social media.
Perhaps you’re in the generation that didn’t grow up with computers; you don’t use a computer so you think your customers don’t use computers. You think if you are not tech savvy why bother with a website. But even if you are an established business that has relied on word of mouth and think you are doing quite well, there are several reasons why your business needs a website too.
I believe, even with all that you can do on social media, and even if you’ve been in business for several decades, unless you do not want to grow your business or you’re about to retire and travel the world, your business needs a website.
I’m routinely amazed by the inspiring success stories I encounter. Companies that start out with no global ambitions, just by having a website can evolve into multi-million dollar global businesses. It is not unheard of for a hobby, like a small online shop, to turn into a global enterprise. As foreign and domestic buyers find companies, business owners are able to follow the market opportunity and discover growing markets and profitable sales.
Today the accessibility of the internet means that nearly every company with a website is global, and the question is not necessarily how to find global buyers, because they’ll find you. Today the question you should ask yourself is, “When do I start?”
Why You Need A Business Website
If you have been on the fence about whether implementing a business website is a good decision, now is an excellent time to break through the inertia of inaction. We hope to overcome your objections and help you to position your business for success. Here are eleven (11) reasons why you need a business website.
1. Your Business Will Gain Credibility
More and more people are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant or business before they purchase from them. If you don’t have a website, potential customers will go to your competitors who do, especially if you are a home-based business without a bricks-and-mortar address.
Having a website will not only provide the information they are looking for, but it will give your business credibility.
2. Your customers expect it.
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.
3. It Saves You Money In The Long Term
As a business owner, especially one that is just starting out, you have to be thinking of what will save you money.
Now lets comes to advert, compared with the cost of traditional means of advertising, such as newspaper ads, radio commercials, promotional materials and even networking events that often include the cost of a meal or trade tables, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business long term.
Even if your skill levels are slim to none and you need to continually pay your website designer/developer to maintain and update your website for you, the upkeep costs are still lower than ongoing traditional marketing, and the investment is certainly worth the number of potential customers that will find your business online each year.
Saving money is definitely a great reason why your business needs a website, an worth given attention to.
4. Customers Can Be Kept Informed
In its most basic form, think of a website as being an online brochure or catalogue that can be updated at any time. It is much easier and quicker to update information about your products and services on your website than it is in a print brochure or catalogue.
A business website is an effective way of introducing your customers to new services, letting them know about new products, announcing upcoming events and special promotions. You can also provide added value by posting tips, resources and other information through a blog on your website. Unlike print ads, newspaper articles and flyers, which quickly become outdated, your website can provide current information and news. And if you discover a mistake after you publish a page or post, it is a quick fix.
A website can be so much more than just an online brochure or catalogue though. Now we have YouTube videos, Podcasts, Webinars, eBooks and other online media to showcase our skills, expertise and products, provide online classes, courses and workshops. Not to mention social media integration which enables you to share information on your website across numerous other channels and reach an even wider audience.
5. Website Is Always Accessible
Unlike you bricks-and-mortar location, which is only open a few hours a day, a website is open 24 hours a day, 365 days a year. You can provide both regular and prospective customers the convenience of reviewing your products and services when your store or office is closed.
Not only that, with so many interactive features and add-ons available, visitors to your website can contact you, sign up for your courses, schedule appointments and even purchase directly through your website even when you’re away from your desk or after closing .
6. A Website Enables You To Target A Wider Audience
Websites are accessible from anywhere in the world provided there is an internet connection. Since more and more people have access to the internet, even in remote locations, you can target a much wider audience if your business has a website.
Whether you offer products or services, or you’re business or consumer based, your website provides you with an alternative location to sell. As a retailer, an eCommerce website is a great place to sell your products to a wider market. Think of all the people who can’t get to your bricks and mortar store that you could sell your products to.
Even service-based businesses can offer their services globally through a website. Now that we have so many affordable ways to communicate with people, we can do business with anyone, anywhere, any time. A website makes it so much easier to attract clients from a global market.
7. It Provides A Medium To Showcase Your Work
No matter what type of business you’re in, a website is a great place to showcase your work or demonstrate your skills. By including a portfolio, image gallery or videos, as well as testimonials about your work, you can demonstrate what makes your company or you unique.
On Pinterest, Instagram, Facebook and other social media channels, the quality of your photos or graphics is compromised and the size may be substantially reduced. Not only that but Facebook and other social media channels control how people interact with them and even who can see them.
If you have a website, your portfolio can be viewed by everyone anywhere and you are in control of what people see, the quality and size of your photos, and how people interact with those photos.
Not only that, but did you know, in most cases, once you post your work on these social media channels you no longer own the rights to those photos and they could be being sold to use in those sponsored ads you see throughout your timeline?
So in summary, having a business websites helps to showcase your work with no limitation
8. A Website Saves You Time
Saving time is another great reason why your business needs a website.
Time is an important commodity in our ever increasing fast paced world even if you don’t attach a monetary value to it. Most people these days don’t have enough time for leisure, pleasure, family or healthy activities. Having a professionally website saves you time both in the short and long term.
By providing information to your customers online, you can save a vast amount of valuable time that you would otherwise spend communicating to your prospects.
Talking to customers on the phone, in messenger or emails, face-to-face at meetings, networking events or trade shows, it all takes time. Creating flyers, brochures and other promotional material takes time – time to plan, research, communicate to your designer, printer and so on. Not to mention the time needed to distribute your marketing material.
With a website, you can save time by providing information about your products and services in various online formats—graphics, video, ebooks, flip books— or as text right on the page—no distribution required. Once your website is up and running, it is available to your customers indefinitely, saving you time having to communicate the same message over and over again to different people.
9. A Website Can Improve Customer Service
A website is a great way to provide value added service to your customers and clients, and is a great way to keep them coming back to you when they need your products or services.
No matter what products you sell, you can share tips to your customers on how to use or care for the products they’ve purchased from you. If it’s compression garments, you can provide tips on how to wear their garments and if you sell beverages, such as tea or coffee, you can provide brewing times and temperatures.
In an instance where you offer a service, such as accounting, you can provide your clients valuable advice to help them pay less tax at tax time or how to simplify their bookkeeping. Or if you’re in insurance, you could give advice on how to choose the right insurance policy for theirs or their family’s needs.
By including a FAQ page or a resources section, you can regularly add articles or upload newsletters to answer all your customers’ questions you can keep them better informed and up-to-date.
10. Web Presence Analytics
Unless you specifically ask each customer who comes through your door how they found you, you may not know the origin of your customers or which marketing campaigns work. Using your business website as a marketing and analytics tool will provide real time data about the following:
- Demographics of your website visitors
- How visitors find your site
- The number of monthly/weekly/daily visitors to your website
- Which website pages are most visited
- How much time they spend on each page
- & How frequently visitors return to your website
11. You Own And Control Your Website
There are lots of free or low-cost ways to gain a web presence or claim your online space, but in most cases you don’t own your online home, office or store and, even worse, you have little to no control over all that’s contained in your online space.
Social media is a great way to bring traffic to your website and it’s a great way to share content from your website. However, relying solely on social media to attract customers or clients is not only preventing several prospects from doing business with you, but you do not own your stuff and you cannot control what happens with it.
The stuff you’ve uploaded to your favorite social media channel could disappear at any moment without prior warning when they pull the plug for whatever reason and you could lose it all forever.
The same is true for a freebie website. When you decide it’s time to move on, you can’t always take your website content with you (at least not easily) and you will most likely need to start from scratch.
With a professional website, one that is self-hosted, with your own branded domain and web host, you can decide to do anything at anytime with it.
If ever you want or feel the need to move to a different web-host, you can take everything with you (provided you have backups and/or do so before your account expires).
How A Website Can Help Your Business
Websites are a way to build creditability in the mind of your customers. After all, you don’t have to make any real commitment to start a Facebook page for example. All you have to do is click on create a page and within minutes you are up and running. And that is probably why so many small businesses opt for a social media presence over developing a website. But never forget, you are only building your house on somebody else land
Below are some few points on how a website can help your business grow
1. Gather Useful Data
A website increase the opportunity to have your business found and to give customers access to more information about your business, it also provides real business growth opportunities. You can generate vital data about how people find your site and how they engage with your content by using Google Analytics which is free to use.
Unlike Facebook Insights, Google Analytics can tell you the pages they visit, how long they spend on each page, and lots more besides. It’s amazing how much data you can access, but only if you have it added to each page of your website.
2. Generate Leads
You can also use your website to generate leads and you grow your contact list. When you ask your website visitors to sign up to your newsletter or to contact you get their email addresses. This lets you build up a database of interested potential customers who are viable leads which are the lifeblood of a growing business.
Once you have developed a contact list, you can engage with them directly into their inbox and further build and develop your relationship with them.
3. Make Sales
The most oblivious benefit for having a website is the opportunity to sell your products or to secure bookings. And with the constant testimonial of businesses success stories, it makes sense to create a website for your business.
The main objectives of a business are as follows:
- To inform
- Engage, &
These can only be achieved conveniently and effectively by having a business website.
Inshort, the most effective ways to use a business website to this end is to provide high quality information, learn about who your audience is, what they want, and create a sales funnel that nurtures them through the sales process.
to even see reasons why you need a business website, it allow for automation of the sale process and for sales to be converted at a much higher rate than traditional sales methods.
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